Director of Major and Planned Giving
Catholic Charities of St. Paul and Minneapolis
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While the mid-level is defined differently for every organization, it represents the donors who give more than the direct mail annual fund donors and less than the major gift donors. This group is literally in the middle of your overall donor file, yet they are capable of large gifts and increased engagement. Through traditional moves management strategies focusing on personalization, nonprofits are reaping the long-term benefits of the mid-level donor as they move up the donor pipeline. Without a robust mid-level program, nonprofits are at risk of losing a critical group of donors in an ever-competitive fundraising world. This session will look at the current trends with mid-level giving and will outline key steps needed to start and/or maintain a successful program. Engaging the mid-level donor now will be beneficial for decades to come.
- Understand what a mid-level donor is and their value to a nonprofit organization.
- Learn about the current trends within the nonprofit sector as they pertain to mid-level giving.
- Walk away with an outline of key steps to start and/or maintain a successful mid-level giving program.
Hayley Mueller has worked in Development for over 10 years from a phonathon caller in college to major, principal and planned giving work in her current position. She has worked at Cretin-Derham Hall, Cristo Rey Jesuit High School and Catholic Charities of St. Paul and Minneapolis and has experience in annual giving, major and principal gifts, planned giving, donor cultivation and stewardship and capital and endowment campaigns. Her interest in mid-level giving began as a graduate student where she researched and created a capstone project on the often forgotten, mid-level donor. Hayley is a St. Paul native and attended St. Mark’s and Cretin-Derham Hall. She has a bachelor’s degree from the College of St. Benedict and a master’s degree from Hamline University. Hayley resides in Eagan with her husband , Kyle and two children, Jack and Lucy.